Now that you know a little more about our luxury brand, we thought it apt to introduce you to the person behind it. For Zahida, founder of Essential Beauty, luxury is an important aspect of life as it provides balance for our mind, body and soul. She believes that people are more concerned about their skin than they used to be due to environmental effects. This means that luxury treatments are not only here to pamper us but also to maintain our vitality and glow. Here she talks about why Essential Beauty is different from other brands, the luxury treatments that are hot right now and the qualities she believes you need to start a successful beauty business: – What do you feel is unique about Essential Beauty? Customers need to feel great at the very second they step into a salon. Essential Beauty can pride itself on providing its clients with a spa experience that oozes pampering and luxury. Some of our brands such as Elixea, Kurland and Cucchio are luxury brands that are only traditionally sold in luxury spas and huge shopping centers like Selfridges. I have been given permission by these luxury brands to source their products and offer their treatments because they were impressed with the standard of beauty therapy that I offer. So, I feel Essential Beauty is unique because we have made luxury local and a necessity for many. – Please talk about the Essential Beauty products that get customers excited. I’d like to think that the Kurland Facial is something special. The natural properties of seaweed remove toxins from the skin and also help renew and refresh the skin, all in one go. Many customers also enjoy Essential Beauty’s signature Luxurious Body Wrap which is armed with decadent body polish from the West Indies and sweet Almond Oil which is then given a dash of vanilla for the best exfoliation effect. After the exfoliation, a Brazil Nut Oil with Vitamin E breathes life into your skin again, making it an effective barrier against a lot of daily tensions. The best treatment that I currently offer has to be the GLO Chemical Peel which rebuilds your skin structure and is made from pomegranate and is high in anti-oxidants. To say that is smells amazing is simply an understatement.
– How do you tailor a treatment for the client? I start with an individual consultation where I determine the type of skin that a customer has and their needs. I have always believed that customers should maintain the effects of their treatment at home. So, if I recommend an Elixea Classic Moor Facial which is great for all skin types and helps firm and tone a person’s complexion, I will provide them with after-care tips on how they can maintain the effects of their spa treatment at home. Although I have listened to customers say that their treatment effects did not last after their salon visit, I feel that your skin cannot be at its best if you do not help replenish it everyday. – What treatments do you feel will be popular in the future? The Gold Facial and the Vita Liberta Spray Tan, which is immensely popular among celebrities like Cheryl Cole and Nicole Scherzinger.
– What advice can you give to aspiring beauty entrepreneurs? Always be passionate about the work that you do as customers can pick up on this energy and are then put at ease. If a person is passionate about their work, then they will deliver great results. Perfection is also important to me which means that I never cut corners on any of my treatments. Never do anything for the money; do it because you enjoy it. Love,